Hi, Here for you is a good point of view from an Inc. 500 CEO friend of mine who shares my viewpoint on this. She and I prefer the same “hammers (tools)” for cracking the back of this recession, and recommend you take up your own hammers so we can all exert some serious pressure…
There are a lot of secrets to marketing, and in today’s economy, they are more than vital – they are the lifeblood of survival. I’ve been through recessions, inflations, stagflations and other crazy gyrations. When these hit, it’s the economic equivalent of a storm. Sometimes mild, sometimes not. If you know people in hurricane alley,…
David Scher of family-owned Auto Supply Company (ASC) in Los Angeles had been having trouble with his marketing since 2007. Not only were statistics down in all 4 stores, his entire industry was in a serious decline. Mailers and promotional pieces which had done well no longer worked at all. He turned things around for…
There are many different marketing styles in today’s business world. Some of these marketing tactics work and some don’t. I’ve put together these Ten Marketing Tips to help lay down some basic rules for creating a good marketing program. I hope these help. As soon as you notice sales dropping, your first thought should be…
