Ten Tips – Marketing

There are many different marketing styles in today’s business world. Some of these marketing tactics work and some don’t. I’ve put together these Ten Marketing Tips to help lay down some basic rules for creating a good marketing program.

I hope these help.

1. 1. As soon as you notice sales dropping, your first thought should be to crank up your marketing.
   2. Failing to track which marketing works can easily 3x your costs and give inferior results.
   3. A tough economy opens the door to big shifts in market share – become a power marketer and increase your piece of the pie.

1. If you don’t know before you go, you probably won’t know after you’ve gone either. It pays to survey.
2. Slashing your marketing and putting your head in the sand is the route to extinction when one of your competitors doesn’t follow suit.
3. Image advertising is the lazy man’s way to poverty.
4. The Direct Response school of marketing is the most challenging and rewarding.
5. The Internet is here to stay. Learn how to market there.
6. It only costs a little more to go first class.
7. Less than 10% of marketing methods work consistently – learn what works and specialize in that.

David C. Sanders
CEO, Creative Business Strategies, Inc.